National Student Media Convention: Full Schedule

Welcome to the 2024 CBI National Student Media Convention in Seattle!

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9:00am PDT

50 (More) Low-Cost or No-Cost PR Ideas in 50 minutes

Friday October 25, 2024 9:00am - 10:00am PDT

Salon C

Speakers

Warren Kozireski

General Manager, 89.1 The Point, SUNY Brockport

33 years managing a volunteer student 24/7/365 radio station; my prior career included time as a producer, production, public relations, traffic, programming and DJing at several Rochester, NY professionals radio stations as well as three years of Play-by-Play of the Rochester Red... Read More →

50 LOW COST OR NO COST PR IDEAS ppt

Friday October 25, 2024 9:00am - 10:00am PDT
Salon C 515 Madison Street, Seattle, WA, USA

Breakout session

9:00am PDT

How Are We Going To Pay For This?

Friday October 25, 2024 9:00am - 10:00am PDT

South room - Third floor

Let's face it, running a college media outlet is expensive. With university money dwindling, it's important to have an effective fundraising strategy of your own so you can get the money you need to survive and thrive (and maybe even put some away for a rainy day!). We'll show you how WJCU raises nearly $70,000 at its pledge drive every year, including our timeline, strategies, successes, failures, swag that works, etc.

Speakers

Jasen Sokol

Director/General Manager, WJCU 88.7 FM, John Carroll University

I'm the Director and General Manager of WJCU, the radio station at John Carroll University.

Emily Davala

Social Media Director, WJCU 88.7 FM, John Carroll University

Social Media Coordinator & On-Air Personality for 808s & Mixtapes on WJCU 88.7 FM in Cleveland

Zachary Sinutko

Events Director, WJCU 88.7 FM, John Carroll University

Bobby Gerome

Co-Sports Director, WJCU 88.7 FM, John Carroll University

Friday October 25, 2024 9:00am - 10:00am PDT
South room - Third floor 515 Madison Street, Seattle, WA, USA

Breakout session

9:00am PDT

How To Do Music Criticism: Writing Album and Concert Reviews

Friday October 25, 2024 9:00am - 10:00am PDT

North room - Third floor

An in-depth look into music criticism. This session will discuss the craft of writing music reviews with a focus on concert and album reviews for student radio station publications. We will explore what does work in reviews, what doesn’t work, what review and criticism mistakes you and your staff should avoid, and ultimately, how to make engaging material for your readers.

Speakers

Joseph Mazzola

Local Music Director, WUOG 90.5, University of Georgia

CBI Mazzola 2024 pptx

Friday October 25, 2024 9:00am - 10:00am PDT
North room - Third floor 515 Madison Street, Seattle, WA, USA

Breakout session

9:00am PDT

The Studio Method

Friday October 25, 2024 9:00am - 10:00am PDT

Salon B

Hollywood alum Rick Dunkle details how the Media Program he oversees at University of Indianapolis transformed its practices to bring the radio and TV organizations under one umbrella: a production arm creating content for every platform — radio, TV, film, digital, etc.

Speakers

Rick Dunkle

President, UINDY Studios, University of Indianapolis

Rick Dunkle spent 20 years in Hollywood writing and producing at major studios and Fortune 500 companies, including ABC Studios, CBS Studios, CBS Network, Columbia Pictures, Disney Studios, eOne, Fox, Hasbro, Paramount Pictures, Sony Pictures, Touchstone Television, and Viacom. He... Read More →

Friday October 25, 2024 9:00am - 10:00am PDT
Salon B 515 Madison Street, Seattle, WA, USA

Breakout session

9:00am PDT

They Said WHAT?

Friday October 25, 2024 9:00am - 10:00am PDT

East room - Third floor

A presentation of our Top 10 List of things on our stations that make us say, "What did they just say?" Overdoing it, underdoing it and a couple of things in between.

Speakers

Chris Keppler and Anabella Poland

Friday October 25, 2024 9:00am - 10:00am PDT
East room - Third floor 515 Madison Street, Seattle, WA, USA

Breakout session

10:15am PDT

Building a Personal Brand

Friday October 25, 2024 10:15am - 11:15am PDT

South room - Third floor

As young adults begin to join the workforce in media or otherwise, it's important for them to start considering their personal brands. Going beyond a reputation, a personal brand is about visibility and the values that you outwardly represent. In this session, we'll talk about how to determine your personal brand, especially for those in front of the camera/microphone, ways to develop that point of view, and things to watch out for that could detract from a positive image.

Speakers

Leslie Scott

Brand Strategist

I've led branding and digital strategies for radio stations all over the country, including 107.7 The End in Seattle and The World Famous KROQ in Los Angeles. Talk to me about the details building a brand, whether in radio or elsewhere; radio programming; promotions; and music.

Friday October 25, 2024 10:15am - 11:15am PDT
South room - Third floor 515 Madison Street, Seattle, WA, USA

Breakout session

10:15am PDT

Connecting With the Audience

Friday October 25, 2024 10:15am - 11:15am PDT

Salon C

There's so much competition for the audience's attention these days. It's difficult to get your message through the clutter. It's especially hard for college radio stations that might have dozens of DJs and play almost that many genres. This presentation will show you how to connect with your audience by applying basic marketing principles to your imaging.

Speakers

Greg Weston

General Manager, WPTS-FM, University of Pittsburgh

Greg Weston is the General Manager of WPTS-FM at the University of Pittsburgh. Prior to his shift to college radio advising in 2004, Greg worked in commercial news/sports/talk radio, including stints as Program Director of radio stations in Pittsburgh, Pa. and Baton Rouge, La... Read More →

Friday October 25, 2024 10:15am - 11:15am PDT
Salon C 515 Madison Street, Seattle, WA, USA

Breakout session

10:15am PDT

Election Night On-air Strategy

Friday October 25, 2024 10:15am - 11:15am PDT

Salon B

Big elections are big news — but how can you cover something this big and keep it focused for your audience? And, how do you do it while you're juggling classes, too? Learn strategy and ideas for producing live coverage of the 2024 elections.

Speakers

Steven Hames

Adviser, Viking Fusion, Berry College

Mel Bridges

News Director, KLSU-FM, Louisiana State University

Pat Janssen

Instructor, Communication Arts, Wayne State College

Friday October 25, 2024 10:15am - 11:15am PDT
Salon B 515 Madison Street, Seattle, WA, USA

Breakout session

10:15am PDT

Working with your Administration

Friday October 25, 2024 10:15am - 11:15am PDT

North room - Third floor

Speakers

Jasen Sokol

Director/General Manager, WJCU 88.7 FM, John Carroll University

I'm the Director and General Manager of WJCU, the radio station at John Carroll University.

Warren Kozireski

General Manager, 89.1 The Point, SUNY Brockport

Sean Ahern

Associate Professor, Communication Arts, Wayne State College

Working With Your Administration pptx

Friday October 25, 2024 10:15am - 11:15am PDT
North room - Third floor 515 Madison Street, Seattle, WA, USA

Breakout session

10:15am PDT

Radio/TV/Multimedia Show and Tell (double-length session)

Friday October 25, 2024 10:15am - 12:30pm PDT

East room - Third floor

A fun, free-wheeling session where participants share their best work — on-air, online and in the studio. Producers, show off your completed projects or works in progress. This can include airchecks and reels, news or sports packages, music videos, TV segments, podcasts and more. We ask that clips not exceed three minutes. Bring a drive or post the clips online ahead of time so we can hear or see them. Constructive feedback will be provided by the moderators and session attendees.

Speakers

Dan Schumacher

General Manager/Faculty Adviser, KTSW 89.9, Texas State University

Brian Lucas

Director of Radio, 91.7 The Edge, University of Wisconsin-Whitewater

Friday October 25, 2024 10:15am - 12:30pm PDT
East room - Third floor 515 Madison Street, Seattle, WA, USA

Breakout session

11:30am PDT

How to be a Screenwriter

Friday October 25, 2024 11:30am - 12:30pm PDT

Salon B

Screenwriter Rick Dunkle, WGA West, discusses how to be a screenwriter and what elements make a good script. He’ll teach screenwriting basics while also detailing the path he took to become a writer-producer on one of the most popular crime dramas in primetime: "Criminal Minds."

Speakers

Rick Dunkle

President, UINDY Studios, University of Indianapolis

Friday October 25, 2024 11:30am - 12:30pm PDT
Salon B 515 Madison Street, Seattle, WA, USA

Breakout session

11:30am PDT

RCS Sponsored Session: The Future of Radio Automation

Friday October 25, 2024 11:30am - 12:30pm PDT

Salon C

As radio continues to evolve into the Cloud with AI voices and workflows, automation remains a staple to help assist broadcasters with everyday tasks. Between building logs, voice tracking, remote work and more, radio automation is made to work with the broadcaster. We’ll discuss automation’s role in a typical workday, how engineers are incorporating the Cloud and AI from the automation perspective, and review why programmers include automation as part of their radio solution.

Speakers

Nate Mumford

Director of Sales Engineering, RCS

RCS, inventors of computerized music scheduling with the legendary Selector, RCS continues to lead the way with multiple award-winning products such as Zetta radio automation, GSelector music scheduling, the groundbreaking 2GO series of mobile solutions and The Zetta Cloud. With guaranteed... Read More →

Friday October 25, 2024 11:30am - 12:30pm PDT
Salon C 515 Madison Street, Seattle, WA, USA

Breakout session

11:30am PDT

Sponsored Session: Attracting Young Talent to Broadcast Engineering

Friday October 25, 2024 11:30am - 12:30pm PDT

North room - Third floor

With more than 4,500 members and 116 local chapters, the SBE provides a forum for the exchange of ideas and the sharing of information to help you keep pace with our rapidly changing industry. The SBE amplifies the voices of broadcast engineers by validating your skills with professional certification, by offering educational opportunities to maintain and expand those skills and by speaking out on technical regulatory issues that affect how you work.

Speakers

Society of Broadcast Engineers

Friday October 25, 2024 11:30am - 12:30pm PDT
North room - Third floor 515 Madison Street, Seattle, WA, USA

Breakout session

11:30am PDT

Stand Out! Why Creating Distinctive Content is Critical to the Future of Radio

Friday October 25, 2024 11:30am - 12:30pm PDT

South room - Third floor

Audiences today have 24-7 access to an infinite amount of customizable audio and video content through their phones. Developing distinctive programming is not only important to the growth of your college station, but it’s also critical for the survival of commercial radio. Come learn what it means to engage your audience in 360°, tell us about innovative content you’re currently producing and brainstorm ideas that can help your station stand out!

Speakers

Greg Weston

General Manager, WPTS-FM, University of Pittsburgh

Sean McDonald

Director, Neumann Media, and CBI Treasurer, Neumann University

Friday October 25, 2024 11:30am - 12:30pm PDT
South room - Third floor 515 Madison Street, Seattle, WA, USA

Breakout session

2:00pm PDT

Editing Essentials: Tricks for Better Video

Friday October 25, 2024 2:00pm - 3:00pm PDT

Salon C

Take your video editing skills to the next level in this follow-up session! Discover essential tips and tricks that will enhance your editing efficiency and creativity. We’ll explore some advanced techniques, effective workflow strategies, and tools to polish your projects. Perfect for those ready to refine their skills, this session will help you create stunning videos with ease. Bring your questions and any work-in-progress projects for a hands-on experience!

Speakers

Adelina Cooper

Chair, Department of Visual Arts & Media, University of Mount Union

Friday October 25, 2024 2:00pm - 3:00pm PDT
Salon C 515 Madison Street, Seattle, WA, USA

Breakout session

2:00pm PDT

Play-by-Play Basics

Friday October 25, 2024 2:00pm - 3:00pm PDT

East room - Third floor

Whether it’s radio or television, you need to make the game come alive for your listeners and viewers. Learn from this major league broadcaster and 2023 Washington Sportscaster of the Year!

Speakers

Everett Fitzhugh

2023 Washington Sportscaster of the Year, Seattle Kraken

Friday October 25, 2024 2:00pm - 3:00pm PDT
East room - Third floor 515 Madison Street, Seattle, WA, USA

Breakout session

2:00pm PDT

Professional Promotions and Branding

Friday October 25, 2024 2:00pm - 3:00pm PDT

Salon B

Learn how to build and promote your station's brand from Audacy professionals!

Speakers

Ryan Castle

Brand Manager, Audacy

I worked all over America before coming home to KISW here in Seattle in 2003. Aside from being the KISW brand manager and mid-day host, I work with artists, their managers and labels on national initiatives for all of Audacy's rock and classic rock brands.

Christy Taylor

Regional Brand Manager, Audacy

Friday October 25, 2024 2:00pm - 3:00pm PDT
Salon B 515 Madison Street, Seattle, WA, USA

Breakout session

2:00pm PDT

Small School Student Media

Friday October 25, 2024 2:00pm - 3:00pm PDT

North room - Third floor

Media outlets at small schools deal with unique challenges in comparison to larger universities. This roundtable will be led by students and station staff involved with radio and TV at small colleges and universities. Participants will have the opportunity to discuss and learn from one another about some of the obstacles and successes including student engagement and retention, convergence, web and social media presence, and app integration, strategic partnerships, promotions, planning, funding and more.

Speakers

Steven Hames

Adviser, Viking Fusion, Berry College

Grant Ferrell

Station Manager, KWSC 91.9 The Cat, Wayne State College

Station Manager for KWSC 91.9 THE CAT in Wayne, Nebraska.

Michael Carvaines

Assistant Professor of Media Communication, Muskingum University

Friday October 25, 2024 2:00pm - 3:00pm PDT
North room - Third floor 515 Madison Street, Seattle, WA, USA

Breakout session

2:00pm PDT

Underwriting 101: Ins and Outs of Selling Underwriting

Friday October 25, 2024 2:00pm - 3:00pm PDT

South room - Third floor

Interested in starting, or restarting, underwriting for your station? Learn all you need to know from pricing, building relationships and sales to writing compliant copy and getting it on the air.

Speakers

Bobbi Washechek

General Manager, KJHK, University of Kansas

June Fox

Radio Station Manager, KNHC/C895, Seattle Public Schools

Friday October 25, 2024 2:00pm - 3:00pm PDT
South room - Third floor 515 Madison Street, Seattle, WA, USA

Breakout session

3:15pm PDT

Ask the Sr VP of Programming

Friday October 25, 2024 3:15pm - 4:15pm PDT

Salon C

Join Sr. VP of Programming Dave Richards from Audacy and bring your questions about programming, career paths and more!

Speakers

Dave Richards

Sr VP Programming, Audacy

Friday October 25, 2024 3:15pm - 4:15pm PDT
Salon C 515 Madison Street, Seattle, WA, USA

Breakout session

3:15pm PDT

Community Engagement Through College Radio

Friday October 25, 2024 3:15pm - 4:15pm PDT

Salon B

This presentation explores effective strategies for campus community engagement through college radio with student managers from UWave Radio and WXIN. Learn strategies, special programs and other ways to connect and engage with your community.

Speakers

Jack Doyle

Production Manager, 90.7 WXIN, Rhode Island College

the best radio tech guy.

Tess Sullivan

Program Director, 90.7 WXIN, Rhode Island College

Ari Pereira

Studio Engineer, UWave Radio, University of Washington Bothell

Studio Engineer @ UWave Radio: University of Washington - Bothell

Nour Currie

Station Manager, UWave Radio, University of Washington Bothell

Samantha Boggs

Program Director, UWave Radio, University of Washington Bothell

Friday October 25, 2024 3:15pm - 4:15pm PDT
Salon B 515 Madison Street, Seattle, WA, USA

Breakout session

3:15pm PDT

How to Get Your First job in TV News and Sports

Friday October 25, 2024 3:15pm - 4:15pm PDT

South room - Third floor

Learn from TEGNA senior content recruiter and producers from two TV markets the key things you need to know to land your first job in TV news, sports or weather.

Speakers

Emma Ferguson

Producer-in-Residence, KREM-TV Spokane

Lianna Johnson

Producer-in-Residence, KING-TV Seattle

Noah Cooper

Senior Content Recruiter, TEGNA

Sarah Mahaney

Producer-in-Residence, KING-TV Seattle

Friday October 25, 2024 3:15pm - 4:15pm PDT
South room - Third floor 515 Madison Street, Seattle, WA, USA

Breakout session

3:15pm PDT

Resolving Conflict in Difficult Situations

Friday October 25, 2024 3:15pm - 4:15pm PDT

North room - Third floor

Student media just happens to be one of the best places to get thrown into leadership training. You certainly have a great staff, but problems will inevitably come up. How will you handle them? Let's talk through some examples of difficult situations (all based on true stories!) to prepare for conflict resolution with your own staff.

Speakers

Jeremy Whiting

General Manager, Impact 89FM | WDBM-FM, Michigan State University

Ashley Land

Station Manager, Impact 89 WBDM, Michigan State University

Delaney Rogers

Graduate Assistant, Impact 89FM | WBDM-FM, Michigan State University, Michigan State University

Friday October 25, 2024 3:15pm - 4:15pm PDT
North room - Third floor 515 Madison Street, Seattle, WA, USA

Breakout session

3:15pm PDT

The Ins and Outs of Managing a Content Team

Friday October 25, 2024 3:15pm - 4:15pm PDT

East room - Third floor

Prior to being General Manager, I was my station's Content Manager. The session would cover important skills needed to ensure a team of content creators (bloggers, podcasters, videographers, etc.) can produce quality content on a consistent schedule. Lessons learned from successes and failures would also be covered to avoid easy mistakes.

Speakers

Rose Kelley

General Manager, WKNC 88.1, North Carolina State University

Clara Ketchell

Friday October 25, 2024 3:15pm - 4:15pm PDT
East room - Third floor 515 Madison Street, Seattle, WA, USA

Breakout session